TRAC Mobility Dashboard

Micromobility Dashboard

TRAC Dashboard is a platform, tailored for micromobility providers, offering tools to manage fleets, teams, and customer interactions efficiently.

Product Designer

Product Designer

TRAC Mobility

TRAC Mobility

London - UK

London - UK

Iterative Design Approach

Iterative Design Approach

2021 - 2022. (Refreshed in 2023)

Official Website

TRAC Dashboard evolved from a proof of concept into a comprehensive B2B platform designed to streamline micromobility operations. Built using Microsoft’s Fluent Design system, it functions as an all-in-one hub, integrating essential features like team management, inventory tracking, customer service tools, and data analytics. The platform also includes marketing tools and a dedicated store for sourcing and purchasing fleet-related items. Engineered for scalability, TRAC Dashboard adapts to the evolving needs of micromobility providers, ensuring long-term utility and growth potential.

2021 - 2022. (Refreshed in 2023)

Official Website

TRAC Dashboard evolved from a proof of concept into a comprehensive B2B platform designed to streamline micromobility operations. Built using Microsoft’s Fluent Design system, it functions as an all-in-one hub, integrating essential features like team management, inventory tracking, customer service tools, and data analytics. The platform also includes marketing tools and a dedicated store for sourcing and purchasing fleet-related items. Engineered for scalability, TRAC Dashboard adapts to the evolving needs of micromobility providers, ensuring long-term utility and growth potential.

Problem Space

The TRAC Dashboard focuses on addressing the inefficiencies and complexities in managing micromobility services and fleets. Many businesses in the micromobility sector face challenges in centralising and streamlining their operations, often relying on multiple disconnected systems and tools. This fragmentation leads to difficulties in tracking fleet performance, managing inventory, monitoring customer service, and executing marketing efforts effectively. Due to the complexity of the product, businesses will need to rely heavily on customer support, making fleet management and customer service core to ensuring smooth operations. Additionally, the lack of scalability in existing solutions makes it harder for businesses to adapt and grow as their needs evolve. TRAC Mobility aimed to solve these problems by offering an integrated, user-friendly platform that centralises all key functions into one cohesive, scalable system designed for future expansion.

Secondary Research of Micromobility Platforms

Colleague & Client Interview Extracts

7 Colleagues Interviewed
3 Clients Interviewed
150+ Actionable suggestions

Speaking with colleagues and clients familiar with the existing dashboard on a regular basis, I aimed to uncover their struggles, common tasks, and goals. These discussions helped identify key pain points and the features needed for more efficient workflows.

  • User Interface Complexity

    Front End Developer

    “The current dashboard is overwhelming and poorly designed, making it hard for users to find necessary information quickly. There’s a clear need for a more streamlined and intuitive interface that simplifies navigation and reduces the steps required to complete tasks.”

  • Customer Support & Service Management

    COO

    “Customers often rely on phone support for troubleshooting, highlighting the need for customer service as a core feature. An improved dashboard with direct access to resources and live chat could streamline issue resolution, addressing delays and disjointed support flows that hinder assistance.”

  • Fleet Management Efficiency

    Client

    “Fleet managers require real-time monitoring of fleet health and usage. Providing dedicated insights into fleet status, health, and predictive maintenance alerts would address the current lack of real-time data and challenges in tracking maintenance and performance.”

  • Inventory Management & Procurement

    Backend Developer

    “Managers face challenges in manually tracking fleet parts and maintenance items. An automated inventory system with accessible stock levels, purchase orders, and procurement options could alleviate inefficiencies and reduce delays in service and repairs.”

  • No Mobile Access or App

    Marketing Manager

    “Speaking to Clients and seeing the wider market, often Providers need to manage their fleet while on the move, but the absence of a mobile-optimised dashboard or app limits remote access to fleet data and management tasks.”

  • Data Analytics and Reporting

    Client

    “Our staff find it challenging to derive actionable insights from data due to basic reporting tools that lack customisation and clarity, underscoring the need for advanced, user-friendly reporting features.”

  • User Interface Complexity

    Front End Developer

    “The current dashboard is overwhelming and poorly designed, making it hard for users to find necessary information quickly. There’s a clear need for a more streamlined and intuitive interface that simplifies navigation and reduces the steps required to complete tasks.”

  • Customer Support & Service Management

    COO

    “Customers often rely on phone support for troubleshooting, highlighting the need for customer service as a core feature. An improved dashboard with direct access to resources and live chat could streamline issue resolution, addressing delays and disjointed support flows that hinder assistance.”

  • Fleet Management Efficiency

    Client

    “Fleet managers require real-time monitoring of fleet health and usage. Providing dedicated insights into fleet status, health, and predictive maintenance alerts would address the current lack of real-time data and challenges in tracking maintenance and performance.”

  • Inventory Management & Procurement

    Backend Developer

    “Managers face challenges in manually tracking fleet parts and maintenance items. An automated inventory system with accessible stock levels, purchase orders, and procurement options could alleviate inefficiencies and reduce delays in service and repairs.”

  • No Mobile Access or App

    Marketing Manager

    “Speaking to Clients and seeing the wider market, often Providers need to manage their fleet while on the move, but the absence of a mobile-optimised dashboard or app limits remote access to fleet data and management tasks.”

  • Data Analytics and Reporting

    Client

    “Our staff find it challenging to derive actionable insights from data due to basic reporting tools that lack customisation and clarity, underscoring the need for advanced, user-friendly reporting features.”

Role Relationships

Illustrating the five primary roles highlights shared responsibilities, interactions, unique needs, and commonalities, guiding design by identifying pain points and opportunities. the dashboard design aims to address both individual and collective needs.

Illustrating the five primary roles highlights shared responsibilities, interactions, unique needs, and commonalities, guiding design by identifying pain points and opportunities. the dashboard design aims to address both individual and collective needs.

Illustrating the five primary roles highlights shared responsibilities, interactions, unique needs, and commonalities, guiding design by identifying pain points and opportunities. the dashboard design aims to address both individual and collective needs.

Role-Specific Navigation Map

This map outlines the hierarchical structure of the dashboard’s features, tailored to the distinct desired needs of each user role. By breaking down the primary, secondary, tertiary, and quaternary layers. By analysing the logical flow of tasks and interactions within the platform, workflows and task priorities, gaps and overlaps can be identified.

This map outlines the hierarchical structure of the dashboard’s features, tailored to the distinct desired needs of each user role. By breaking down the primary, secondary, tertiary, and quaternary layers. By analysing the logical flow of tasks and interactions within the platform, workflows and task priorities, gaps and overlaps can be identified.

This map outlines the hierarchical structure of the dashboard’s features, tailored to the distinct desired needs of each user role. By breaking down the primary, secondary, tertiary, and quaternary layers. By analysing the logical flow of tasks and interactions within the platform, workflows and task priorities, gaps and overlaps can be identified.

How can we create a comprehensive and user-friendly dashboard that addresses the distinct, complex and overlapping needs of micromobility service roles, ensuring seamless management and collaboration?

Original vs Refresh

Redesigned in 2024

This side-by-side view highlights the dashboard’s evolution from its original design (2021–2022) to the personal refresh (2023). The original, created in Adobe XD with community-sourced Fluent resources, met basic requirements but had design limitations. The refreshed version, built in Figma with official Fluent 2 Web assets, enhances layout, accessibility, and user experience, fully aligning with Fluent Design principles.  This comparison showcases the shift from meeting project basics to refining the design with updated tools, skills, and a user-focused approach. Navigation was streamlined, merging related pages and improving context for a more functional and intuitive interface.

Before
Dashboard

Featured a two-column widget layout, including weather, common actions (shortcuts), a live trending chart, and a live map. Notification, messages, customisation, and store link buttons were fixed in the header.

After
Dashboard

Widgets were redesigned for clarity and readability, adhering to Fluent Design System principles. Common actions were removed, and the side menu was revamped. The live map became larger, clearer, and gained optional filters. Header buttons were replaced with streamlined widget editing, download, share, and options buttons.

Before
Live Operations

Known as DRT (Direct Responsive Transport), it included a traffic heatmap, an orders map, a live feed of orders, and a pie chart for vehicle fuel types. Maps could be viewed in full screen.

After
Live Operations

Renamed Service Operations for clarity. The order and heat maps were moved to dedicated tabs, and the live map now provides a general service overview with filters and full-screen options. The live feed was replaced with a task feed featuring status-filtering tabs.

Before
Data Analytics

The landing page displayed revenue data and widgets for commonly viewed metrics. A toggle system allowed users to turn widgets on or off, and a download button was present for data export.

After
Data Analytics

Charts were redesigned with improved clarity and better labelling, and quick links were added for direct navigation to specific data. The widget toggle system was replaced with a consistent widget options button, aligning with the dashboard.

High Fidelity Prototype

Login

The entry point to the TRAC Mobility platform. Users sign in using their email address. As this is a B2B service, new users should contact support to get set up.

Login

The entry point to the TRAC Mobility platform. Users sign in using their email address. As this is a B2B service, new users should contact support to get set up.

Login

The entry point to the TRAC Mobility platform. Users sign in using their email address. As this is a B2B service, new users should contact support to get set up.

Design System

140+ Individual Components

This project utilised the Microsoft Fluent Design System for its well-defined framework and neutral aesthetic, avoiding alignment with any single brand identity. A 2023 personal refresh incorporated Microsoft Fluent 2 Web and Fluent System Iconography in Figma to address design flaws of the original project, apply new skills, and reflect my transition to Figma.

During the original design process at TRAC Mobility (2021–2022), Adobe XD was used. In the absence of official Fluent files for Adobe XD or Figma, community-created resources were leveraged to ensure adherence to the design system.

Project Thoughts

The TRAC Dashboard was my first major professional design project, marking a transition from university work to real-world applications. Initially, it was daunting, with a steep learning curve and the challenge of impacting an already live product. Through extensive iterations, experimentation, and learning about design systems, I grew significantly as a designer during the process.

Returning to this project in 2023, with more experience, allowed me to refine and elevate the original design from 2022. The improvements highlight my growth in confidence, skills, and ability to tackle complex challenges. Reflecting on this journey, it was both a valuable experience and a foundation for building future expertise.